Global Link Popularity of the Linking Site

Do you want your site to be noticed and clicked more often? Do you want your website to stand with the biggest players?

Popularity plays a very big role in helping people decide on what things to choose and which things are basically trash. We all tend to choose those which are more popular in a wider scale over those which are not.

The same thing applies when it comes to website. People would tend to notice, look for, and choose you more often if your site is a popular one, especially when your website is known worldwide. When people look at the search results page of a search engine, they would choose a link that leads to a popular site over a link that leads to a tiny fish floating in the vast ocean.

Google has devised a way of neutralizing this phenomenon by utilizing PageRank. This was done to give little players a chance to compete with big ones. At the same time, surfers still have the freedom to visit links that are globally popular over those that are not.

When someone searches for “pizza”, more often than not, that person would choose links directing to Pizza Hut or other globally known pizza companies over links to a pizza house standing in Warbler Street. The same event would occur even if the less popular link has a higher PageRank than the popular ones. Still, a person would most likely choose a site that is linked to big companies over those linked to practically unknown ones: bigger companies (usually) offer more reliable information than the others.

One way of acquiring popularity would be by being popular in the first place. If you are well-known even before you have set your website up, most people would consider you a reliable source of information. Another way would be by linking up with those who are already popular. This way, your site would be seen as a potential player because those sites would testify for your reliability.

A linking site with thousands of links is a picture of how other sites see it as trustworthy. These kind of sites would value more even than those which have higher PageRanks but very few links. This would just mean that ToolBar PageRank (TBPR) is only a secondary factor when it comes to deciding which link to choose. This also means that the PageRank is still not that successful enough to correctly measure a website’s or webpage’s popularity.

Experts in search engine optimization (SEO) rank the global link popularity of the linking site as a highly important factor affecting Google’s algorithm. Though its importance is highly disputed among SEO leaders, many of them believe that the linking site’s popularity is the meter in deciding your link.

If you are planning to put up a website, especially if you intend it to be for business purposes, you would want to link up with popular websites so it can be noticed more, thus making your chance of getting more profits higher.