Amount of Indexable Text Content

It’s a no-brainer, really. Search engines use web crawlers or spiders which is a bot or an automated script that browses pages on the internet. They create caches of visited pages for easier access by search engines during keyword searches. For a website to be crawled by spiders, of course a certain amount of indexable content is necessary. It’s not advisable, however, to go overboard.

For pages which center on images or flash animation, it’s suitable to at least a have certain amount of indexable text content. This is because spiders do not recognize text written on the images or the animations. Without a proper amount of text content, these pages might not rank as well as their potential.

It’s true that there are a lot of ranked pages whose contents are somewhere around fifteen words or so, however, the amount of indexable content could be used in competitive arenas. One thing to remember about the amount of content is that it’s better to have one long reliable document rather than tons of spam-like pages. That is because Google has become more stringent on which pages to put in their main index. In fact, they require a minimum PageRank threshold for a site to appear in their primary index.

PageRank is Google’s trademark system for ranking webpages. It ranks websites according to the inbound and outbound links and according to the content. The number of pages in a site equals the maximum PageRank. And though increasing the number of pages in a site will theoretically also increase a PageRank; that will only hold true if all the pages hold quality content. Never forget that spammy pages or duplicate pages risk going through the duplicate content filter and being thrown into the supplementals.

Other than being thrown into the supplemental results, pages with almost no content may miss out on some keyword searches because of the prevalence of long tail. “Long tail” strategy in SEO means creating a bulk of traffic from your website’s least trafficked keyword. To take full advantage of this feature, it’s best to always explain who you are and what goods and services you offer on each and every page of your website.

According to SEO experts, the amount of indexable text content is highly important with regards to search engine rankings. However, never forget that sheer volume won’t always get you the top spot. It’s also important to pay close attention to the quality of content so there would be no risk of being marked as a spammer and at the same attracting inbound links.